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Wednesday, June 16, 2010

Apple Cites 600,000 Pre-Order for iPhone 4

Apple iPhone 4_20100616143430_JPG
Apple iPhone 4
Apple Cites 600,000 Pre-Order for iPhone 4
Updated: Wednesday, 16 Jun 2010, 2:35 PM EDT
Published : Wednesday, 16 Jun 2010, 2:35 PM EDT
By Niraj Sheth
(The Wall Street Journal) - Apple said Wednesday it took pre-orders for more than 600,000 of its new iPhone 4 on its first day of availability, amid strong demand that overwhelmed computer systems and resulted in "many order and approval system malfunctions."
The company said "many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock."
AT&T said Wednesday it had stopped taking advance orders for the iPhone 4 just one day after orders started, citing inventory issues and unexpectedly high demand.
The carrier is suspending the orders "in order to fulfill the orders we've already received," it said in a statement. It might resume taking pre-orders before the June 24 launch, depending on inventory, AT&T added.
The suspension comes a day after a crush of traffic paralyzed AT&T and Apple's Web sites on the first day of pre-orders, leaving many unable to reserve the new iPhone ahead of time while some customers inadvertently ended up on others' account pages.

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